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geographic segmentation

См. также в других словарях:

  • geographic information system — GIS A tool for interpreting data based on geodemographic segmentation It consists of a demographic database, digitized maps, and computer software. The main systems available are: ACORN the first to be marketed, it has 56 neighbourhood types… …   Big dictionary of business and management

  • Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • Geodemographic segmentation — is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences… …   Wikipedia

  • geodemographic segmentation — Marketing segmentation in which consumers are grouped according to demographic variables, such as income and age, and identified by a geographic variable, such as post code or zip code. The base data is obtained from the census data. Two… …   Big dictionary of business and management

  • Geo (marketing) — As a general term, Geomarketing is the integration of Geographical intelligence into all marketing aspects including sales and distribution. Geomarketing Research is the use of geographic parameters in research methodology starting from sampling …   Wikipedia

  • Microsoft Gatineau — is the Beta name of the Microsoft Analytics package. It is similar to Google Analytics and is tied into the Microsoft adCenter in the same way Google has now tied Google Analytics into Google Adwords. This has led to some complaints by webmasters …   Wikipedia

  • Microsoft adCenter Analytics — (codenamed Gatineau) was the Microsoft s web analytics solution. In 2006, Microsoft acquired DeepMetrix Corporation and used the analytics technology to deliver adCenter Analytics. It competed with Google Analytics and was tied to Microsoft… …   Wikipedia

  • Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

  • Sunil Erevelles — Dr. Suni Erevelles is the Associate Professor of Marketing at the Belk College of Business at the University of North Carolina at Charlotte, USA. Charlotte is one of the top three centers for banking and technology in the US. Prior to that, he… …   Wikipedia

  • Fouille de données spatiales — Exploration de données Articles principaux Exploration de données Fouille de données spatiales Fouille du web Fouille de flots de données Fouille de textes …   Wikipédia en Français

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